Kjell Fischer is the managing director of apprupt, which he co-founded in mid 2008. apprupt is the first performance marketing network for mobile apps, which lets developers market their apps on a pay-per-download basis through its wide reaching partner network. At apprupt Kjell is mainly reponsible for the companies product strategy. Before founding apprupt Kjell founded several other companies, among them online retailer mypokershop. Kjell has a degree in International Business from the University of Hamburg.